Skype Launches SkypeOut System to Boosts Its Free VoIP International Long Distance Calling Plan

Skype is going all out to strengthen its position in its market. Skype has always tried to stay competitive in a rather intense market. But, now by offering the SkypeOut system, Skype users can call anywhere in America or Canada for free. Previously, users of the downloadable peer-to-peer voice service had to purchase credit to make calls to non-Skype users. However, the new free SkypeOut service trumps even similar VoIP applications.

Skype traditionally has had greater user adoption in Europe. Most domestic users of VoIP services tend to gravitate toward ISP branded services. The free service strategy is a gusty move by Skype to capture more users and eventually transform them to paying customers. In addition, by pursuing this strategy, the competition will be under a severe pressure to keep up with Skype. By offering the SkypeOut service, Skype is trying to build its user base so that, in addition to levying fees for some add-on services, it could sell advertising on its Web site or even at the beginning of phone calls.

Source:
http://www.voip-news.com/news/skype-free-051506/